May 31, 2018
Buyer's market creating many unhappy returns for
online retailers, crippling return costs
TORONTO--PUDO Inc. North America's first carrier-neutral pick-up drop-off network, is
pleased to announce that, for online retailers drowning in unsustainable variable costs
tied to disproportionately high returns of online purchases (Thirty percent of all online purchases,
on average according to a UPS survey), the fixed cost-of-goods-sold solution offered through PUDO's suite of
member services, can return profits and predictability.
"The E-commerce ecosystem is definitely a buyer's market," says PUDO CEO Kurtis Arnold.
"As online marketplace retailers have used free-shipping and returns as irresistible tools for
buying market share, consumers have learned to expect the same from traditional
retailers. That's just not sustainable for bricks-and-mortar retailers whose cumulative fixed
costs per item sold — things like lease payments, utilities, warehousing, staff, etc. — can be
greater than the costs of shipping and/or return per item sold by marketplace retailers
who have no bricks-and-mortar to worry about."
Power to the consumer who, instead of visiting a bricks-and-mortar store to shop for
clothes and carrying three sizes of a suit into a dressing room to try on (intent on
purchasing the one size that fits), he or she now buys all three sizes online, knowing that
he or she can not only expect free shipping on all three suits, but return two and possibly
all three at no cost as well. "No wonder retail store closures are a major theme in
economic news today. Analysts cite the explosive growth of E-commerce and migration
of sales from bricks-and-mortar locations to online sites and marketplaces, as primary
reasons for the shuttering trend, and predict things will get worse as leases expire and
lenders cut their losses," adds Arnold.
PUDO management believes that the retail purchase and return dynamic fuelling the Ecommerce
explosion the world is experiencing today, is due for a correction, and online
retailers — most particularly retailers who have invested heavily in their brands — are
initiating shipping and return cost guidelines commensurate with their offerings. "PUDO is
working with all supply chain stakeholders within the E-commerce ecosystem (retailers,
couriers, fulfillment centers) to create a new and disruptive parcel-traffic-control network
that is courier-neutral, sustainable, and most important 'affordable and predictable' from
a costing perspective, and would scale to be free to consumers."
The PUDO Network comprised of parcel pick-up and return (drop-off) locations located
very near to where consumers live, work, play, study — even vacation; forming a matrix of
thousands of static data points for stakeholders to use to calculate shipping and reverse
logistics (returns to retailer or fulfillment centers, or re-directs to marketplace vendors or
discount re-sellers) costs and transit timelines.
"In addition to providing extended hours for convenient parcel pick-up and/or return for
consumers looking for alternate delivery solutions for 'any' courier or postal service, the
matrix forms a sub-network of small 'forward and reverse' fulfillment centers, allowing
regional fulfillment centers serving individual or multiple brands to consolidate by as
much as 300:1 and cut the costly last-mile from the delivery equation entirely."
This kind of innovation can help stop the bleeding for retailers whose costs-of-goods-sold
has spiralled out of control, and help level the E-commerce playing field so that
consumers can continue to enjoy the choice, convenience, and level of service that made
North America the best place in the world to shop in the first place, and not succumb to
one or two marketplace giants controlling how and what we buy. "Choice is at the heart of
economic change," concludes Arnold. "Ultimately, we believe that, North American
consumers will choose the choice and freedom of a competitive and diverse retail
environment, over the one-size-fits-all E-commerce marketplace that could easily
dominate. Great examples of this are the automobile and currency sectors, where
disruptive, de-centralized green technologies like electric cars and crypto-currencies are
relieving tensions created by lack of choice, and tightly managed oversight," concludes
PUDO uses plug and play technology to link existing bricks-and-mortar locations like
convenience stores, with consumers and retailers to form a Network. By becoming part of
the Company's Network, merchants act as Pick-Up, Drop-Off locations for E-commerce
shipments. PUDO software provides consumers with a 'clickable' option to ship their Ecommerce
parcels to an, 'at-home away from home' PUDO Point so they can pick it up at
their convenience, and if return shipment is necessary for any reason, both the consumer
and the retailer can be assured of a quick and painless transaction.
Founded in 2015, PUDO Inc. is developing North America's only "carrier-neutral" parcel
pick-up/drop-off network. No other company in North America offers staffed retail
locations; open for extended hours, to receive consumer deliveries by any carrier. PUDO
Points include convenience stores, gas station mini- marts, and grocery stores.
Through the PUDO Point network, consumers can control parcel deliveries – receiving
online parcels wherever they want, whenever they want – a fully customizable and
convenient method of delivery. When parcels arrive at the chosen PUDO Point, customers
are automatically notified via text or email that their parcel has arrived and is ready for
pick-up. E-commerce companies and other shippers utilizing PUDO can save on
residential "last mile" delivery costs. Consumers can avoid the frustration and
inconvenience of missed or stolen deliveries. The final destination of the parcel becomes
the safe, staffed retail environment of a PUDO Point.
With a growing network of PUDO Point locations across the U.S. and Canada, PUDO is
revolutionizing the North American parcel shipping model. PUDO was recently named
one of the Top 20 most innovative public technology companies by the Canadian