January 25, 2013
Consumer bill payment practices linked to internet usage, mobile bill payment growing, shows Fiserv survey
BROOKFIELD – New research confirms that mobile bill payments are on the rise but that consumers pay their bills in multiple ways each month, according to Fiserv.The survey also showed there is a correlation between how consumers pay bills and their use of the internet. The fifth annual Billing Household Survey assessed the bill payment habits of active online households and was the first survey in the series to also evaluate the payment habits of consumers who use the internet infrequently or not at all.
Reflecting the myriad payment choices today, Americans are now payment "omnivores" and use multiple channels to pay various bills. These include online payments at bank and company (biller) sites, paper checks sent via mail, walk-in payments made in person, phone payments and mobile payments made via apps or mobile web browsers. Three out of four consumers use at least two bill payment methods each month, and more than 20 per cent of consumers change the ways in which they pay their bills from month to month, for reasons that include availability of funds, payment due date and amount owed.
Mobile bill payments small but fast-growing
Payments initiated via a mobile device - such as through an app - still make up a relatively small percentage of bill payments overall, but gained momentum year to year. Eight per cent of online households - representing 8 million total households - paid at least one monthly bill this way, up from six per cent in 2011. In addition, three per cent of infrequent and non-Internet users - representing 720,000 total households - are using mobile bill payment. Growth was most notable among smartphone owners, with mobile bill payments among this group jumping 41 per cent during the previous year. In addition, one in five consumers who own a tablet paid a bill through a bank or biller site using their tablet.
The drivers for mobile bill payment among consumers who have made them include: mobile as a payment option saves time (50 per cent); offers anytime access (44 per cent); and is most convenient when on the go (43 per cent). When asked what mobile billing and payment capability they are most interested in, nearly one in three respondents indicated they are very interested in viewing and paying bills from their smartphone.
Key differences: online households versus infrequent internet users
Online bill payment at financial institution and biller websites has become the norm among online households, with 73 per cent of those who access the internet at least once a week now paying at least one bill online each month. These consumers are not only paying bills online, but they are also receiving them there, with 48 per cent of online households receiving at least one electronic bill (e-bill). E-bills contain the same information as paper bills, but are delivered through a financial institution or a biller website. E-bill usage is also having a positive effect on customer relationships, with 37 per cent of consumers who receive e-bills saying it improved their relationship with the company from which they received the bill.
In contrast, infrequent internet users, defined in the survey as those who accessed the internet less than once a week, and non-internet users, are still reliant on checks when paying bills. Of this group, 75 per cent pay at least one bill via cheque each month.
Additional survey findings showed:
-- Thirty per cent of survey respondents paid a bill late within the previous year, primarily due to cash flow difficulties. This was up from 28 per cent in 2011, but down from 38 per cent in 2010. Infrequent and non-internet users were more likely to report that they paid late because they had trouble keeping track of their bill, with 25 per cent saying this was an issue. This group was also three times more likely to incur late fees because they had difficulty tracking bills, and were three times as likely to report that they lost a bill that came in the mail (19 per cent versus 6 per cent of online households). Only 7 per cent of online households said that trouble keeping track of a bill caused a late payment.
-- When paying monthly bills, online households are more likely to use auto-debit (50 per cent of online households versus 38 per cent of infrequent and non-internet users), in which a payment is automatically withdrawn from bank account each month.
-- Both groups are equally likely to walk in and pay a bill in person at a retail location, such as a department store or mass merchandiser, while infrequent and non-internet users are significantly more likely than online households to walk in and pay a bill at a convenience store, grocery store or cheque cashing store. Consumers who pay bills in these locations say they prefer the personal interaction and like that they can receive a receipt as proof of payment.
"Data continues to show that different consumers expect and value different billing and payment offerings from their service providers," said Jardon Bouska, division president, Biller Solutions, Fiserv. "Our latest research points to the many, fluid payment practices of consumers. By understanding these preferences, billers, service providers and financial institutions can offer a billing and payment experience that meets a wide range of consumers' needs and demands, from traditional methods to new and growing areas such as mobile payments."
Additional findings and infographics can be downloaded at http://bit.ly/fiserv-chb2 .
The fifth annual Billing Household Survey was conducted in May 2012 by The Marketing Workshop on behalf of Fiserv. Online surveys were completed by 1,600 respondents and phone surveys were completed by 400 respondents, representing all 120 million U.S. households. The survey was developed by Fiserv Consumer Insights, which has conducted research on consumer financial habits for more than a decade.