February 6, 2017
Younger consumers using alternative payment tools more, would rather use bank account less: CPPO survey
Canadian Prepaid Providers Organization (CPPO) second annual payments study reveals a movement towards alternative payment tools and away from traditional banking products for certain occasions and consumers
TORONTO -- A recent study has found that while 99 per cent of Canadians have a bank account there is a growing interest, especially amongst younger Canadians, to adopt alternative payment tools that they view as more convenient. Prepaid cards continue to grow in both usage and popularity. At the same time, 13 per cent of consumers are using bank accounts less.
The annual How Canadians Pay Today Survey of 1,006 Canadian consumers was conducted by Leger and commissioned by the Canadian Prepaid Providers Organization (CPPO), the voice of the rapidly growing prepaid payments industry in Canada. Prepaid cards issued by American Express, Mastercard and Visa reached $3.1 billion dollars in loads onto open-loop prepaid cards of all types in Canada in 2015.
"Canada has both a highly-banked population and many consumers with a strong willingness to try new financial services products," said David Eason, CPPO co-founder and chairman of the board. "This year's survey revealed that younger Canadians in particular are adopting emerging payment tools that are more convenient and secure. Prepaid cards topped the list as the fastest-growing payment product and boasted the highest level of satisfaction among payments tools."
Other findings from the How Canadians Pay Today Survey include:
Canadians still use bank accounts and credit cards, but emerging payment tools are growing in adoption. Ninety-nine per cent have bank accounts, but 13 per cent are using their bank accounts less. Ninety-two per cent have credit cards, but 31 per cent do not want to have one. Eighty per cent do not like to carry a lot of cash, and 58 per cent are making fewer cash purchases than last year.
The majority of Canadians (59 per cent) have used alternative payment tools citing convenience as the main reason (70 per cent). Thirty-three per cent of Canadians do not want to use traditional banks because alternative providers and new tools are cheaper and more convenient. Twenty-six percent of consumers want to move to more digital payment tools such as Apple Pay.
Eight percent more consumers are seeking out American Express, Mastercard and Visa prepaid cards compared to 2015. Nearly half of these consumers make less than $40,000 per year, and over half (57 per cent) are under the age of 45, with a third being under 35. Overall, an American Express, Mastercard and Visa prepaid card user is more likely to be: male, between the ages of 18 and 44, and a user of an alternative payment method.
Prepaid cards have the highest levels of growth of all payment tools. Satisfaction with reloadable prepaid cards is 95 per cent, up 22 per cent from 2015. Satisfaction with single-use prepaid cards is 89 per cent, up 14 per cent from last year.
Sixty per cent of consumers find it appealing to use prepaid cards to help their children manage their money. Forty-seven per cent of those with kids under 18 at home would consider doing this.
Canadians are concerned about the security of their debit and credit cards. They have fewer concerns about prepaid. Sixty-six per cent are concerned about the security of their credit and debit cards for online purchases. Nearly half of Canadians (47 per cent) worry about the safety of funds for any purchase on credit and debit cards. Most Canadians (around 55 per cent) express additional concerns about security and identity theft when using debt and credit abroad, but are significantly less concerned about security and identity theft when using an American Express, Mastercard, or Visa prepaid card (28 per cent). The majority find it appealing that a prepaid card could make travel easier.
Canadians still struggle with budgeting. Nearly half (44 per cent) per cent of Canadians have struggled to stick to a budget in the last year. Twenty-six per cent often keep a running balance on their credit card, and 25 per cent have struggled with their credit score. Forty per cent have usually had credit card debt.